小說/散文

Shoe Dog: A Memoir by the Creator of Nike
出版社： Simon & Schuster UK Ltd
書林書號：
20206161
作者：
Knight, Phil
定價：
700
會員價：
$595
ISBN：
9781471146718
出版年份：
2016
裝訂：
平裝
總頁數：
400
  • 本書介紹
《跑出全世界的人：NIKE創辦人菲爾・奈特夢想路上的勇氣與初心》
NIKE這家全球最大體育用品製造商可謂創業人士的標竿。NIKE知名的勾勾（swoosh）不僅是個商標，也代表魅力與影響力，是少數在全球家喻戶曉的商標之一。
 Nike 公司創辦人親自撰寫的回憶錄，講述了 Nike 在過去幾十年的發展過程中經歷種種錯誤，和一些 CEO 都不願意去嘗試的事，打造出全球知名的品牌背後，有太多值得學習的地方。


A refreshingly honest reminder of what the path to business success really looks like ...It's an amazing tale' Bill Gates In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the boot of his Plymouth, Knight grossed $8000 in his first year. Today, Nike's annual sales top $30 billion. In an age of start-ups, Nike is the ne plus ultra of all start-ups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognisable symbols in the world today. But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, he tells his story. Candid, humble, wry and gutsy, he begins with his crossroads moment when at 24 he decided to start his own business. He details the many risks and daunting setbacks that stood between him and his dream - along with his early triumphs. Above all, he recalls how his first band of partners and employees soon became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything. A memoir rich with insight, humour and hard-won wisdom, this book is also studded with lessons - about building something from scratch, overcoming adversity, and ultimately leaving your mark on the world.
bookman